Science of Success Project
Author: Michael Cioppa, Ph.D.

Have you ever heard anyone say, “Oh, I can’t help it; It’s just the way I am!”, or “I’ll never lose any weight!”, or “I’m never going to be able to do this, I was born too clumsy!” Well with the scientific advances now being made in learning how the brain works, no one is ever going to be able to use any of these excuses again.

We’re going to have to change the way we think!

Back in 1989, the U.S government declared the 1990’s as the “Decade of the Brain”. During that ten year period it was the goal of the neuroscience community to learn as much as possible about how our brain works! Up until that time, very little was known about the intricate workings of the human brain. Oh, there were lots of theories, but until the development in the last 5-7 years of the computer enhanced scan and imagery techniques and equipment such as functional MRI scans and PET(Positron Emission Tomography) imagery equipment, very few theories were proven as facts!

What these neuroscientists have recently learned, in a process called Brain Plasticity, is that brain cells (neurons) are constantly making structural changes in the brain, forming NEW synaptic connections with other neurons, and NEW neuron pathway patterns AT the very time we are learning, or thinking or forming a NEW memory! What this means is that our brain is CONSTANTLY CHANGING! Our brain is constantly growing NEW connections and NEW neuron patterns, every second of every minute of every day of our lives!

The fantastic news for all of us then is that our brain capacity is almost limitless! We are today a different person than we were yesterday! We are not the same today as we will be tomorrow! We are constantly capable of CHANGE! Our brain’s neuron patterns and connections are moving and changing with every thought, learning task, or memory that we experience! The total number and capacity of NEW connections, and NEW skills and learning neuron patterns that EACH one of us and our brain can form is the number 1 followed by 6.2 million miles of zeros! No human being has ever been known, Einstein included, to use more than 1% of this capacity!

What type of NEW neuron connections are you making? Are they positive possibility thoughts and memories? Or are they negative, ‘That’s the way I am’ connections? Your brain-capacity for success is limitless! And it all starts in that little 3 pound gelatin-like blob, we call our brain.







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Mike Cioppa, Ph.D., "America's Success Scientist" is founder and president of the Science of Success Project, recipient of the 2003 National Leadership Award and Congressional Order of Merit Award and is the author of the groundbreaking new book, Success is Not a Miracle: The Science of Achievement.

Mike is a professional speaker, consultant and author who is a recognized expert in the fields of success and peak performance as well as the science of persuasion and influence.

Mike can be reached at drmike@mikecioppa.com

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